Technology Entrepreneurship: Taking Innovation to the...

Main
Business & Economics - Small Business
Technology Entrepreneurship: Taking...

Technology Entrepreneurship: Taking Innovation to the Marketplace, 2e

Name: Technology Entrepreneurship: Taking Innovation to the Marketplace, 2e
ISBN: 9780124202344

Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter

0 / 0

0 comments

你有多喜歡這本書？

文件的質量如何？

下載本書進行質量評估

下載文件的質量如何？

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It's a working guide for engineers and scientists who want to actually be entrepreneurs.

An intense focus on product design and development, with customers and markets in mind

Extensive discussion of intellectual property development, management, and protection

Potent insights into marketing and selling technology products to the...

類別:

Business & Economics - Small Business

年:

2014

版本:

2nd

出版商:

Academic Press

語言: