Corporate Social Responsibility
John O. Okpara & Samuel O. Idowu
In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders.
年:
2013
出版商:
Springer
語言:
english
文件:
PDF, 3.15 MB
IPFS:
,
english, 2013