The Psychology of Advertising

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The Psychology of Advertising

The Psychology of Advertising

Fennis, Bob M., Stroebe, Wolfgang

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This book discusses key topics from social and consumer psychology. Questions are addressed such as: What impact does advertising have on consumer behaviour? How do consumers make sense of advertising messages? What messages "get across" and why?

年:

2010

出版商:

Taylor & Francis

語言:

english

文件:

EPUB, 2.42 MB

IPFS:

,

english, 2010

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